The Branding Process
I’m thrilled at the potential opportunity to collaborate with you on your project. Working with me means diving into a creative journey where your vision takes centre stage. Here’s what you can expect from the process.
Discovery
01
The first step in the process is Discovery. After I’ve received an enquiry form from you, I will contact you to book in a Discovery call to learn all about your brand and the problem you’re trying to solve. This sets the stage for our creative journey, where we’ll meet to explore, understand and align visions for your project.
My primary focus is understanding your objectives, target audience and the purpose behind your design project as well as establishing your aesthetic tastes. I’ll ask thoughtful questions to uncover details about your vision, desired outcomes and preferred visual styles.
After this, if you think we’d be a good fit, we can move onto stage 2!
Project Proposal
02
Once we’ve had our initial consultation and I’ve learned about your business goals, audience, and design needs, I put together a detailed project proposal. This document outlines the scope of work and ensures we’re aligned before the design process begins. Here’s what you can expect:
Project Overview
A clear summary of your design needs and objectives, based on our consultation. This ensures I fully understand your vision and goals.
Scope of Work
A breakdown of the deliverables—what I will design for you (e.g., logos, branding guidelines, mockups) and the specific services included.
Timeline
An estimated timeline for each stage of the project, from concept development to final delivery. This helps us stay on track and manage expectations.
Investment
A detailed cost breakdown for the project, including any package options or additional services you might want to consider.
Creation
03
Once the project proposal is approved and the 50% deposit is received, the exciting part can begin — time to design!
At this stage, I dive fully into your project, drawing inspiration from our discussions while also researching businesses within your industry to identify opportunities for a unique approach. I explore ideas, brainstorm concepts, and sketch out potential design directions that align with your goals and vision.
The sketching phase is where I really get into the flow—it's a crucial step in refining ideas. By sketching, I filter through the initial, more obvious concepts until the standout ideas begin to surface.
From there, I experiment with colour palettes, typography, imagery, and layout compositions. Once I’ve developed three strong concepts that meet the goals of your brief, I compile everything into a polished design presentation for your to review and choose from.
Presentation
04
The culmination of the creation stage involves presenting the identity concept design to you ideally over a call but for those with busy schedules, I can also send pdf presentations for you to review in your own time. I'll prepare a comprehensive brand document showcasing the design options I’ve created and highlighting the thought process behind each decision. This presentation serves as an opportunity to discuss the concept presented, address any feedback, and ensures your satisfaction before delivering the finalized design assets.
Within my packages I offer 3 rounds of revisions to nail the concept, if a new concept needs to be explored this is also offered.
Finalise
05
Once I receive your feedback on the design presentation, I’ll make any necessary revisions to ensure everything is just right. After final approval and settlement of the remaining 50% invoice, I’ll prepare a folder with all of your final, ready-to-use logo files, along with a comprehensive brand guidelines document if requested.
At this stage, I’ll also invite you to share your final thoughts on the design process and our collaboration.
Now, you’re all set to launch your new branding and make an impact!
Does all this sound good?
Book in a Discovery Call to start your journey!